Advertising can be a hit or miss thing - even when you're not being called racist! H&M is now coming under fire for a new clothing add that people are labelling just that. The Swedish fashion chain has a new green hoodie - sold on their online stores - that displays the phrase "Coolest Monkey in the Jungle."
A little strange that the monkey is green, but whatever - the fact that matter was that they chose a black kid to model with the top.
Customers took Twitter by storm, calling the store "casually racist" and pointing out that the "monkey" has been used – let's not kid ourselves, is still still used – as a racist slur. Even people who aren't blaming the company for racism think that H&M should have reconsidered their casting. Meanwhile, Models of Diversity campaign group claims that the chain should be ashamed for what they have done.
"I was totally shocked, dismayed to say the very least to find this online image. @hm do you think this imagery is an appropriate representation of a young black boy?" tweeted Labour MP Kate Osamor in the UK. As for the H&M brand, they have stated this: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."